Create: Sat, 06/26/2021 - 04:48
Author: orlandoseogroup

Orlando Local SEO

Does your business rank in Google’s “Local Map Pack.”  This is the 3 Pack of local listings that shows up at the very top of the Google results. Getting found in the Local Map Pack, under your targeted keyword phrases, can bring an extraordinary amount of visitors to your website.

“So… how do I get my business listed in the Map Pack?”

How we do it
Google wants to be confident that your business is legit.  At Orlando SEO Group, we call this the “Google Confidence Algorithm.”  Google relies on over 70 major third-party websites to verify the consistency of the business name, address, and phone (“NAP”), associated with your website.  The more consistent your NAP, the more likely you will be found in the maps section at the top of the Google results.  We help businesses get listed in the map pack.  We make sure your business listing is accurate and consistent with Google requirements to rank well locally.

What you need to know
There are also opportunities to rank under the map pack.  Getting listed here is extremely important as well.  We will help you to rank well here too.

 


National SEO

National SEO aims to target and rank well for keyword phrases that have a “national intent” (non-geographic).  The consumer may be searching for a product or service that they are willing to buy outside the city.  In other words, the location of your business is likely irrelevant to them.  These keyword phrases can be more competitive, and business owners often struggle to rank well here without professional SEO consulting services.    Examples include “tax consulting,” “investment banker,” or “iPhone case.”

How we do it:
Step 1:  We work closely with your company to understand your business goals and what you consider to be a win.  Step 2:  Perform a keyword analysis to determine which keyword phrases make the most sense for your business and which ones are being typed by Google most often.  We will target the competitive 2 and 3-word phrases, but we will also target what we call longtail phrases, 4 and 5-word keyword phrases.   This is the most effective approach to a successful SEO campaign.

What you need to know
National campaigns can be more competitive, which means ranking may take a bit longer, especially for newer websites. The good news is that the traffic counts for national phrases can be much higher.  With good rankings, your website can get huge traffic.


E-commerce SEO

Ready to fill some shopping carts?  Successful eCommerce companies share ONE major thing in common.  They have a strong SEO strategy and constantly invest in it.  They have prioritized SEO and made it their top traffic producer.  Getting FREE organic visitors to your website significantly reduces your cost per acquisition.  The rest of the pack (the other 95%) rank at the bottom of the first page or lower.  These companies are missing the boat.  We have found that even the most technical web developers can have trouble getting the websites to rank well.

How we do it (how we solve problems):  Ecommerce SEO is a favorite for our team at Orlando SEO Group.  Ecommerce customers have an advantage in that they can target hundreds of different keyword phrases with hundreds of unique categories and landing pages.  At Orlando SEO Group, we will help you “cast a wide net” and take advantage of this huge opportunity.

What you need to know (bring clarity to reality).  E-commerce has an advantage over others because they have so many keyword targeting opportunities.  Every product could potentially have two or three keyword phrases associated with it. If you have 2000 products, that’s 4000 to 6000 potential keyword phrases, not to mention longtail.  We can have more impact on eCommerce websites than any other.


Orlando Social Media Marketing

Social Media is here, and it's REAL!   Business owners, CEOs, and decision-makers spend a lot of personal time on social media, just like everyone else.  Most companies are open to the idea of marketing on Social.
Media (Facebook, Instagram, etc.), the problem is… they don’t know where to start.

How we do it We help businesses deliver compelling messages in creative ways – grabbing the attention of your prospects.   We create the social media strategy, messaging, and set up tracking.  We also produce attractive image ads, video, and lead generation carousels that point customers back to your website.

What you need to know
To be successful, you need to have a great message, frequency, and a consistent, sustainable delivery schedule.  With social media, you can target your consumer by geographic location, age, gender, marital and/or financial status.  You can also remarket to those customers that have visited your website in the past.


Pay-Per-Click

If you want to really turn up the gas, we suggest pay-per-click, specifically Google Adwords.  PPC is less expensive and more effective now than ever.  There are many options for paid search now (Text ads, Remarketing, Gmail Ads, Pre-roll)… So… what is the best strategy for your business?

How we do it
We can help market your business to customers by the keyword phrase, geographic location, age, gender, marital and/or financial status.  You can also target prospects that have been to your website, have been to your competitor’s website, or even those who have searched for a similar product or service that you offer in Google.

What you need to know
We have a team of PPC experts that focus ONLY on PPC.  We are Google Premier Partners and sit in the highest tier possible.  What does this mean to you?  It means we have direct access to Google to support your account with the best strategy possible.  We have certifications in Search, Video, Display, Mobile, Shopping, Analytics, and more.


Video Production Services

“If the content is king, video is its crown,” María Victoria González Lage. Attracting and engaging your customers with video marketing is precisely the heartbeat of our video production services. Don’t just settle for mediocre TV commercials or “cookie-cutter” video content for your website. Stand alone, stand above, elevate your brand.

Here at Orlando SEO Group, we offer all-inclusive, full video production services. This includes pre-production, post-production, editing, directing, and everything in between. Our Colorado Springs Video Production Studio has endless opportunities when it comes to all things video. Not only do we create compelling visuals that illustrate powerful messaging, but we also craft a language and tone for your customers. Our Creative Director and Film Maker, Clifton, has been producing effective videos for years, leading our videography team to produce premiere video content for client success. Our studio mission is to infuse storytelling through the medium of digital media and digital marketing.

What is All Included in Our Video Production Services?

The creative services include an array of videography options. The full-service creative options are customized to our client’s needs. The starting engagement and consultation include deep discussions for expectations. We produce videography from one small, short video for a client’s website to a full one-minute commercial produced and edited. There is no set package here at Orlando SEO Group. Creative calls for outside-of-the-box thinking, which should reflect on cost and deliverables. We do have anything from low-cost video production to high-end quality videos. It all depends on what you need!